Barcelona will wear the logo of Canadian rapper and singer Drake on the front of their jersey in Sunday’s LaLiga El Clasico at Real Madrid, to celebrate the fact he is the first artist to get to 50 billion Spotify streams.
The club welcomed Spotify onboard as their principle sponsor in March and have been promoting a number of artists since then via advertising boards inside Camp Nou, though Drake is the first to make it onto the actual shirt itself.
Once famed for their ideological aversion to shirt sponsors, Barca will now wear Drake’s logo on the front of their jerseys for a limited time — which while celebrating the hip-hop star’s streaming achievements, also gives the Catalan giants an odd whiff of the Sheffield Wednesday’s old crest.
Drake’s owl symbol will appear on the biggest stage in Spanish football with Barcelona confirming that the limited edition shirt will be worn for the first time against Real Madrid at the Bernabeu in El Clasico on Sunday.
“This doesn’t feel real but it is,” the 35-year-old wrote on Instagram.
Drake has publicly supported Barca colours before when a photo of him wearing the shirt was shared on his social media accounts last summer. Indeed, the image caused Dutch winger Memphis Depay — himself a budding hip-hop artiste — to suffer a minor meltdown in the sheer excitement of it all.
