Two years after Big Brother Naija Season 7 premiered and ended with Josephina Otabor a.k.a Phyna winning, producers of the show are yet to fulfil their financial obligations to the participants.
To this end Multichoice Nigeria has been called upon by the The Practitioners of Content Creating, Skit-making and Influencers Guild, PCCSIGN, to pay up outstanding debt owed to one of its members. The body wrote in a letter, failure to pay the outstandings would undermine the credibility of the show.
“We, the Practitioners of Content Creating, Skit-making, and Influencers Guild (PCCSIGN), writes to you on behalf of ijeoma Josephina Otabor known as “Phyna’, a valued member of our guild, regarding the outstanding debts owed by Quidax Global – 1BTC= $70, 052.00, Seven-Up Bottling Company (Pepsi)-1 year supply of Pepsi products, Travelbeta – A trip for 2 to Dubai, and Evans Industries (Unik Soap) – 1 year supply of soap product, which constitute part of the prizes she won as the winner of Big Brother Naija Season 7 (Level Up), held from July 23rd to October 2nd, 2022.”
“The Guild urged Multichoice to facilitate the release of the prizes owed to Phyna by the aforementioned brands, noting that it is imperative that sponsors of the Big Brother Naija franchise uphold their commitments to the winners of the show.
“Failure to fulfill promised prizes not only reflects poorly on the sponsors but also undermines the integrity of the show and raises doubts in the public opinion,” the statement added.