Rapper Tochukwu Ojogwu a.k.a Odumodublvck said stream farming has become so rampant in the Nigerian music industry.
But according to him this has not been helpful to artists because it adds nothing to their value and success.
“There’s a high level of stream farming going on in the Nigerian music industry,” he wrote on his X social media page.
“Farming is crazy cause it’s not translating into shows. It’s not translating into bookings and ticket sales home and abroad. So, what’s the point?”
Stream farming refers to the practice of artificially inflating an artiste’s streaming numbers on platforms like Spotify, Apple Music, and YouTube. This can be achieved through various means, including bots, fake accounts, and paid streaming services.
The goal of stream farming is to create a false impression of popularity, which can lead to increased visibility, credibility, and ultimately, financial gains.
However, as Odumodublvck pointed out, this practice does not necessarily translate to real-life success.
