By Felicia Odom 12.12.2025
Nigerian legendary producer and music executive Michael Collins Ajereh a.k.a Don Jazzy, has stated that compared to other music genres Afrobeats is still “a baby.” despite making global impact.
“This our beloved Afrobeats is still a baby genre in the grand scheme of things. We are all still learning everyday as the game is ever changing,” Don Jazzy wrote on X.
That withstanding he noted the cost of producing and promoting Afrobeats songs have skyrocketed over the years.
“If you told me just 6 years ago that an afrobeats video could cost over 20m Naira I would say ahh that’s way too much o.
“But behold some of us have shot videos over 100k dollars.”
He added that music keeps expanding and those in the business have to keep learning from each other.
“If Burna tells me what it takes to do multiple international stadium shows, I will take notes cos I never run am before. If Dangote tells me what it cost to build a refinery in Lagos I will learn from him.
“That said, my people if I tell you how to run a successful record label in Nigeria, I will advise you take notes even if na small note because we no plenty wey don run am.”