HMusic partners with wine magnate in bid to promote African music

By Ben Efe 26.9.2025
HMusic chief executive Harrison Osondu Iheke is working at fostering a partnership with wine magnate Pedro Estrada Belli with the aim of uplifting Africa music.
This is coming after the launching of the HL Music Studio App in Accra, Ghana on September 6, 2025. According to Mr. Osondu Iheke, more activities are lined up to elevate the Africa music landscape. And meeting Estrada Belli who is the honorary ambassador of Guatemala in Cape Town, South Africa is geared towards achieving those goals.
Estrada Belli, the co-founder of Vinotria Wine is a leading figure in the wine industry in South Africa, he is also an Italian wine ambassador.
The collaboration will spotlight the HL Music Studio App and HL Entertainment’s live concerts in Ghana, South Africa, and beyond, opening doors for cultural exchange and creative growth. One of such would be HMusic anniversary concert billed for Septermber 6, 2026 at the Rehab Beach Club in Accra, Ghana.
Mr. Osondu Iheke reiterated that HMusic was born from a vision to promote and support African music across the globe “It was launched after realising that many African artists have limited access to platforms where they create songs; HMusic aims to bring convenience and creativity together, so that when inspiration strikes even if it’s early in the morning, artists can easily record their music…our goal is to design a simple and accessible platform , African upcoming talents can use to bring their songs to the fore.”
He added that the HMusic App will enable artists get visibility, connect artists with music producers, record their songs even with phones, get their music uploaded, streamed to a wider audience and collaborate with other artists. Producer can also upload their beats directly and streams.