By Felicia Odom 31.10.2025
Renowned music producer and Mavin Records executive, Don Jazzy said character and vision are his yardstick for signing any musical artist.
Speaking in an interview with RollingStone Africa, Don Jazzy noted that at Mavin Records the culture is personality and hunger for success.
“Beyond the music, I focus on the vessel, the person. I look at their personality, their hunger, their vision. “At Mavin, we also pay attention to how well they’ll fit into our culture.
“You can’t always predict who will blow up, but sometimes you can feel when someone truly wants it.
“Many don’t realize how big their dreams can get until time unfolds,” Don Jazzy stated.
He added that it was this ethical bend that has seen to the rise of Tiwa Savage, Reekado Banks, Korede Bello, Rema, and Ayra Starr.
Meanwhile, Don Jazzy listed his favorite Afrobeats songs and albums. They include 2Baba’s “African Queen”, Wizkid’s Ojuelegba, D’Banj’s “Fall in Love,” 9ice’s “Gongo Aso.”
For albums, Wande Coal’s “Mushin 2 Mo’Hits,” 2Baba’s “Grass 2 Grace,” Wizkid’s “Superstar,” D’Banj’s “The Entertainer,” and Aṣa’s self-titled Album.